About Us

SAMANTHA’S STORY

Why I Created She Shop Fitness Studio

Fitness has always been my passion, but finding a true sense of community as I moved around the country was a challenge. I longed for a space where women could come together—not just to work out, but to connect, support each other, and have fun. I wanted to create a place where movement wasn’t intimidating but uplifting, where friendships could form as easily as breaking a sweat.

That’s why I founded She Shop Fitness Studio—a space designed for women to feel empowered, strong, and genuinely welcome. And because I’m a total coffee addict, I knew that post-workout coffee chats had to be part of the experience. Here, you can sip and stretch, push through a workout, and then unwind with a hot or iced coffee, building friendships that go beyond the studio. With group classes, membership events, and a warm, supportive atmosphere, She Shop isn’t just a gym—it’s a community. I can’t wait for you to be part of it!

OUR VISION

To create a vibrant, inclusive fitness community where women feel strong, confident, and supported—both in and out of the studio.

Our space is more than just a place to work out; it’s a hub for connection, friendship, and empowerment. By blending movement, wellness, and social experiences, we’re redefining what it means to belong to a fitness studio.

OUR CORE VALUES

We operate on the values of:

Empowerment

We believe in helping women discover their inner strength—physically, mentally, and emotionally. Our workouts are designed to push limits, build confidence, and foster self-belief. Whether you’re lifting heavier, mastering a new move, or showing up consistently, every step is a win worth celebrating.

Community

More than just a fitness studio, we are a sisterhood. Here, women support women, friendships form naturally, and no one works out alone. From group classes to post-workout coffee chats and social events, we create an environment where meaningful connections thrive.

Inclusivity

Fitness is for every woman, at every stage of life. We welcome all ages, backgrounds, and fitness levels with open arms. No matter where you are on your journey, our space is a place where you belong, feel comfortable, and can progress at your own pace.

Wellness

True fitness goes beyond physical exercise; it includes mental well-being and lifestyle balance. We integrate mindfulness, movement, and social connection to create a holistic wellness experience. Whether it’s a high-energy workout or a moment to recharge, we focus on feeling good from the inside out.

Joy in Movement

We believe workouts should be something to look forward to, not a chore. Our classes are designed to be engaging, fun, and dynamic, blending energy, variety, and music to keep motivation high. Fitness should be as enjoyable as it is effective!

OUR FOUNDER

Meet Samantha

Born and raised in Decatur, IN, Samantha’s journey took her from San Francisco to South Carolina before finally returning home to Indiana. Through years of moving, she found it challenging to build a strong community of women, which inspired her to create She Shop Fitness Studio—a place where women can connect, build confidence, and have fun while working out.

Samantha is married to her husband, Jake, and they share their lives with their lovable goldendoodle, Louie. When she’s not at the studio, she enjoys spending time with friends and family, exploring local coffee shops, hiking, immersing herself in nature, snow skiing, and traveling. She is passionate about making fitness uplifting, welcoming, and community-driven, so every woman who walks through the doors of She Shop feels right at home.